Chatting with a Business Branding Specialist
Over the last few years, I’ve come to realise how important consistent business branding is. Professional business branding is so important because of the Halo Effect. If you haven’t heard of this, the short version is: when things look good we are more inclined to think they are good.
Here’s an interview I had with Lib Ferreira from Lib Creative last month. Lib is a graphic designer with a passion for helping small businesses look their best so they can attract the right clients. In many ways, Lib’s work and mine complement each other. Lib helps businesses work towards a more consistent brand, and I help small businesses implement that brand in their day to day operations.
I thought it would be great to have her provide some insight into the world of a business branding specialist.
Why did you start your business Lib?
I previously worked for advertising agencies & design studios but took a break to have children. After having kids my priorities shifted. I didn’t want to go back to full time office work, and I wanted to do something more fulfilling and flexible that could fit around my family life. I decided to try working from home and started my own business, Lib Creative in 2010. It has been so rewarding & enjoyable, allowing me the perfect life/work balance.
What exactly does Lib Creative do?
I have skills and expertise in graphic design & photography and specialise in small business branding. I can help with any visual branding that a business might need to advertise themselves including logo design, flyers, business cards, signage, digital advertising, digital graphics, business photography and more.
What do you love most about your work?
What I love most is being able to help people. It was something missing from my career when I was working for large advertising agencies who are only concerned with generating profit for big brands. But working with sole traders and small business is so different. The majority of my clients are running passion-led businesses. By creating professional designs and photography for them, I can help them succeed in their business and continue to do what they love to do.
Why should you use a professional for branding over DIY?
Many small businesses and sole traders have no money or a very small budget when starting out, so they create their own logo and designs. But this could actually end up costing you more down the line if you miss out on customers and clients because you are perceived not to be professional or reputable. Many DIYers also make the mistake of copying something online or using a pre-made template. This means their business designs are not unique. Someone else will very likely have the exact same look as you, which is very confusing when you are trying to stand out and be noticed in your industry. You may even run into legal copyright issues that you are not aware of. Using a professional ensures the highest quality service and results for your branding. And professional branding will help you grown your business faster and attract more clients to your business, so it is worth investing in.
What is the most common mistake you see small businesses make when they use their branding?
The most common thing I see is the use of the wrong colours and fonts. All my clients receive a style guide in their branding package. This is a guide as to how to use the logo, what are the brand colours and fonts and variants for square, landscape and portrait orientation. But so many people don’t realise how important it is to stick to those guidelines. That means not to introduce random colours or fonts that are different to your branding. Consistency is so important to build your brand recognition. If people don’t recognise and remember your business, then that is opportunity lost.
Small business branding – what’s your best advice?
You can’t do it all. Outsourcing to a professional is always worth the investment.
Want more Lib Creative in your business?
If you don’t have the cash to engage a graphic designer, Lib is offering a 4 week course that teaches some design principles using Canva. I did this course in 2020 and found it really helpful to get my social media and website spruced up. Highly recommend it and guarantee you’ll get lots of bang for your buck. You can find out more here.
Don’t want DIY graphic design, you can get in touch with Lib below:
- Website: branding.libcreative.com.au
- Email: firstname.lastname@example.org
- Mobile: 0409 909 198
- Instagram: @branding.libcreative and Facebook: @libcreative
Need help implementing your business branding in your day to day tasks, get in touch with me below:
- Email: email@example.com
- Mobile: 0475 444 159